You Earned It
AI-Powered Scenario Planning

Your Business Is Worth More Than a Number

Xit Matters gives you a living valuation that's yours — built for business owners, not bankers. Three independent methods. One blended answer. Ask your AI Scenario Analyst anything in plain English — “What if I hire someone at $80k?” — and see the exact dollar impact on your valuation.

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Free during beta · No credit card · 10 minutes to your first valuation

Your Exit Price

$2.9M

Market-Ready Value

$3.4M

Confidence Adjusted

$5.4M

Xit Matters Blended Valuation

What's my business worth if I exit today?

$4.1M

Revenue Growth+12%
AI Scenario Analyst
What if I raised prices 5%?

A 5% price increase on $2.4M revenue adds +$120K to your top line — with zero new cost. Your blended valuation moves up ~$340K.

Revenue +5%

Trusted by sellers, buyers, investors, and owners

6 persona views · 3 valuation methods · 1 blended answer

3

Valuation Methods

6

Persona Views

Real-time

Scenario Modeling

AI

Natural Language Scenarios

What owners are saying

MR

XIT Matters showed me three different valuations and exactly where my upside was. I added $1.8M to my exit in 11 months.

Mike R.·Landscaping owner·Sold for 8.2× EBITDA

One Platform. Six Perspectives.

Xit Matters isn't a one-size-fits-all calculator. It tailors every valuation tile, slider, and insight to who you are and what you need.

Maximize Your Exit Price

Sell My Business

Know exactly what your business is worth to buyers. See which levers add the most value before you sell — and walk into negotiations with confidence.
Your Exit Price
Market-Ready Value
Confidence Adjusted
Buy With Confidence

Buy a Business

Model acquisition ROI before you commit. Compare market price against intrinsic cash flow value, and negotiate with real numbers instead of gut feelings.
Market Price
Cash Flow Value
Negotiation Anchor
Invest Smarter in Your Business

Plan Reinvestments

See exactly how a new truck, second location, or key hire impacts your valuation before you spend a dollar. Model CapEx impact in real time.
Total Business Value
Cash Flow Impact
Investment Return
Raise Capital on Your Terms

Raise Capital

Model equity dilution, set your pre-money valuation with data, and show investors a credible number backed by three independent valuation methods.
Equity Value
Price Per Share
Post-Money Valuation
Evaluate Like a Pro

Evaluate Investment

Risk-adjusted returns, downside analysis, and industry benchmarks — all in one dashboard. Make investment decisions backed by institutional-grade analytics.
Enterprise Value
Equity Value
Risk-Adjusted Return
Track Your Wealth

Track Net Worth

Hold vs. sell analysis, side-by-side. See whether your business is building more wealth than selling it and investing the proceeds. Make the call with clarity.
Business Wealth
Hold Value
Sell & Invest Value

Your Numbers. Your Compass.

Xit Matters isn't a Quality of Earnings report. It's something better — it's the tool you actually use.

The 80/20 Rule

A formal QOE costs $50K–$200K and takes months. Xit Matters gives you 80% of that answer in 10 minutes — for free. You don't need dead accuracy to make the right call. You need direction.

Built for You, Not the Bank

These numbers are yours. Not for a buyer's due diligence team. Not for a loan officer. For you — the owner — to understand your business, make better decisions, and know your worth before anyone else does.

Same Math, Without the Invoice

Xit Matters uses the same methods as institutional valuations — DCF, market comps, cost of equity — but without a 6-month audit or a team of CPAs. We're transparent: these are approximations. But they're smart approximations, grounded in real math, that move when your business does.

When you're ready for a formal appraisal, you'll walk in already knowing your range — and that changes the entire conversation.

Triangulation Approach

Three Methods. One Truth.

Xit Matters doesn't give you one number and hope for the best. We run three independent valuation methods and blend them into a weighted answer that shifts based on your perspective.

These are the same three methods used by PE firms and M&A advisors — applied to your actual financials. They won't match a $150K formal appraisal to the penny. They will get you close enough to make every decision with confidence.

Intrinsic Value (FCFF)

What your business is truly worth

Discounted Cash Flow using your Weighted Average Cost of Capital. Projects 5 years of free cash flow, adds a terminal value, and applies an illiquidity discount. This is the institutional standard.

Equity Value (FCFE)

What your equity stake is worth

Cash flow to equity holders after debt service, discounted by cost of equity. Shows what your shares are actually worth — critical for fundraising and investor conversations.

Market Comps (EV/EBITDA)

What similar businesses sell for

Your trailing and forward EBITDA multiplied by real SMB transaction multiples. This is what buyers, brokers, and PE firms use to set the opening bid.

Xit Matters Blended Valuation

A proprietary weighted blend where the weights shift based on your persona. Sellers see more market comps weight. Fundraisers see more equity value weight. Your answer, your way.

$4.1M
Built-In Tool

Understand Your Cost of Capital

Your WACC drives every valuation. XIT's Cost of Capital tool shows you exactly where you stand — against your industry, against the S&P 500, and against your own potential.

See your WACC vs. industry average and S&P 500

Interactive sensitivity simulator — slide to explore

Optimization levers: debt structure, tax efficiency, capital mix

Persona-specific framing of what WACC means for you

Cost of Capital Comparison

Your Business12.4%
Industry Average10.8%
S&P 5008.2%

65%

Equity Weight

35%

Debt Weight

21%

Tax Rate

How It Works

From financials to living valuation in three steps

Step 01

Connect Your Financials

Link QuickBooks or Xero, or enter manually. Xit Matters auto-generates 5-year forecasts from your data.

Step 02

Choose Your Perspective

Are you selling? Buying? Raising capital? Xit Matters tailors every tile, slider, and insight to you.

Step 03

Ask Your AI Scenario Analyst

Ask anything — 'What if we lose our biggest client?' Your AI Scenario Analyst shows the exact dollar impact across all four valuation lenses, explains the compounding math, and lets you apply or undo with one click.

AI Scenario Analyst

Ask a Question. See the Impact.

Your AI Scenario Analyst knows your actual financials. Ask anything in plain English — it translates your scenario into exact valuation adjustments, shows the dollar math, and explains which of the four lenses moved and why.

Dollar-precise, not generic

Because the AI has your actual P&L — your revenue, COGS, OpEx baselines — it doesn't say 'revenue growth would help.' It says '$120K increase on your $2.4M base = +5%, worth ~$340K to your blended valuation.' The math is yours.

Four-lens impact

The same decision affects all four valuation lenses differently. Hiring a key person may hurt Lens 1 (cash to the business) in Year 1 but lift Lens 3 (market value) the most — because buyers pay a premium for teams that don't depend on one owner.

Transparent math, not a black box

Every response includes an expandable breakdown showing exactly how a dollar amount became a percentage slider adjustment. No magic. No mystery. You see the formula, the baseline, and the calculation.

Try a scenario:

Scenario AnalystDemo

What if I raised prices 5%?

A 5% price increase on $2.4M in revenue adds $120K to your top line at zero cost — pure margin. Through DCF compounding, that annual margin gain is worth ~$340K to your blended valuation today.

  • •$2.4M × 5% = $120K incremental revenue with no COGS impact → flows entirely to EBITDA
  • •$120K EBITDA improvement × 4.5× industry multiple lifts Lens 3 (Market) by $540K
  • •DCF compounding over 5 years adds $180K to Lens 1 (FCFF) and $155K to Lens 2 (FCFE)
  • •Pricing power signals premium positioning to buyers — often lifts the multiple itself
Revenue +5%
MethodBeforeAfter
FCFF$2.9M$3.08M+6.2%
FCFE$3.4M$3.55M+4.4%
Relative$1.6M$2.14M+33.8%
XIT Blend$2.5M$2.84M+13.6%
What about a 10% price increase?How does this affect my cost of capital?What if I combine this with a $70k hire?
Ask your own scenario...

Available inside your dashboard after onboarding

Real Results From Real Owners

See how Pauly used XIT's AI Scenario Analyst and three valuation methods to push his exit from $4.1M to $6M+

Pauly's Pizza
Seller persona — used Xit Matters to identify value uplift opportunities and negotiate with confidence

Exit Price

$2.1M+

Intrinsic Value (FCFF)

$2.9M

DCF via WACC

Market Comps (EV/EBITDA)

$1.6M

Trailing × industry multiple

Xit Matters Blended (Seller)

$2.5M

Weighted for exit readiness

Industry

Restaurant / Dining

Employees

15

Locations

3 (expanding to 6)

Time on XIT

18 months

Built by Exited Founders, for Founders

We built and sold our own businesses. We paid for QOEs, argued with appraisers, and still didn't feel like we understood our own numbers. Xit Matters is the tool we wish we had — the 80% answer you can actually use, in the language of someone who's been in your shoes.

Frequently Asked Questions

It's a built-in analyst that knows your actual financials. Ask a plain-English question — 'What if we hire someone at $80k?' or 'What if revenue drops 15%?' — and it translates your scenario into exact valuation slider adjustments, shows the dollar-to-percentage math, and displays a before/after comparison across all four valuation lenses. It explains which parts of your value are most affected and why. It's grounded in the same four-lens methodology from the Exit Matters book, so the reasoning is always tied to your specific numbers — not generic advice.
Xit Matters is built for anyone with a stake in a small or mid-size business. Whether you're selling your company, buying one, raising capital, planning reinvestments, evaluating as an investor, or just tracking your net worth — Xit Matters tailors everything to your perspective.
10-15 minutes. Enter your financial data (or connect QuickBooks/Xero), choose your perspective, and get your living valuation instantly. Xit Matters auto-generates forecasts and runs three independent valuation methods automatically.
Xit Matters uses three independent methods that converge on your value: FCFF (Intrinsic Value via DCF using WACC), FCFE (Equity Value via DCF using cost of equity), and Relative Valuation (EV/EBITDA market comps). The Xit Matters Blended Valuation weights these differently based on your persona for the most relevant answer.
It's our proprietary weighted blend of all three valuation methods. The weights shift based on who you are — a seller sees more weight on market comps (what buyers actually pay), while a fundraiser sees more weight on equity value (what shares are worth). No single number tells the whole story, but the blend gives you the most useful one.
No, and it's not meant to be. A Quality of Earnings report costs $50K–$200K, takes months of forensic accounting, and produces a legal document. Xit Matters gives you the 80/20: the same three valuation methods used by institutional buyers, run on your actual financials, producing a close, reliable estimate — not a binding opinion. Think of it as your compass, not your contract. When you're ready for the formal appraisal, you'll already know your range.
You. The business owner. These valuations are your personal compass for understanding what your business is worth, what drives that value, and what you can do about it. They're not for a bank loan application, a legal proceeding, or a buyer's due diligence package. They're for the person who built this business — to help you make better decisions about what you've earned.
Absolutely. We use bank-level encryption and never share your data. Your financial information is private and secure.
No problem. Xit Matters works with your current financials. You can always update and refine your numbers as you go. The platform recalculates instantly as your data improves.
Xit Matters is currently in beta and free to use. No credit card required. Early users will get special pricing and grandfathered rates when we launch paid plans.
Our built-in WACC calculator shows your business's cost of capital compared to your industry and the S&P 500. It includes a sensitivity simulator and optimization levers so you can see exactly how debt structure, tax efficiency, and capital allocation affect your valuation.
Yes. Xit Matters syncs with QuickBooks and Xero to keep your valuation current automatically. You can also enter data manually and update anytime.

Ready to See Your Valuation?

Three methods. Your perspective. Instant results.

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Because Your Exit Matters

You built this. You deserve to know what it's worth — not a banker's version, not an accountant's version. Yours.

Get Your Free Valuation

Free during beta · No credit card · 10 minutes to your first valuation