Valuation Resources for Agency Owners
Tailored guides, calculators, and scenario tools for agency owners.
Valuation for Agency Owners
Agency owners face a predictable valuation discount: buyer-perceived owner-dependency. The single biggest multiple expander for agencies is recurring retainer revenue above 60% of total revenue — it signals to buyers that the business survives the founder's departure. Understanding the direct linkage between revenue mix, team structure, and your EV/EBITDA multiple is the starting point for a multi-year value-maximization plan that pays off whether you sell in two years or ten.
Key question this answers
“How do I close the gap between what my agency earns and what it's worth?”
XIT Matters uses FCFF, FCFE, and EV/EBITDA — blended for your specific perspective — so the answer reflects what actually matters to you. Read the methodology.
Resources for Agency Owners
Compare the best business valuation app for consultants — boutique firm multiples (2.5×–5.5× EBITDA), client-ready outputs, and FCFF + FCFE + EV/EBITDA blends. Free during beta.
Compare the best exit valuation tool for agency owners — digital agency multiples (2.5×–6.5× EBITDA), seller-weighted blends, and exit scenario modeling. Free during beta.